[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.adulka.cz\/reklamni-cepice-nejsou-jen-ksiltovky\/#Article","mainEntityOfPage":"https:\/\/www.adulka.cz\/reklamni-cepice-nejsou-jen-ksiltovky\/","headline":"Reklamn\u00ed \u010depice nejsou jen k\u0161iltovky","name":"Reklamn\u00ed \u010depice nejsou jen k\u0161iltovky","description":"Ve filmu \u201eRoztr\u017eit\u00fd\u201c, re\u017e\u00edrovan\u00e9m a obsazen\u00e9m v tituln\u00ed roli Pierre Richardem, se objev\u00ed slogan, cituji: \u201eReklamn\u00ed agentura je jako arm\u00e1da na a pochodu\u201c. Film je poj\u00edm\u00e1n jako humorn\u00e1 satira, ov\u0161em do zna\u010dn\u00e9 m\u00edry je pravdiv\u00fd i pro sou\u010dasn\u00e9 zp\u016fsoby a triky, jak zaujmout pozornost ve\u0159ejnosti a informovat ji o sv\u00fdch v\u00fdrobc\u00edch. Jedn\u00edm z efektivn\u00edch zp\u016fsob\u016f, […]","datePublished":"2020-11-17","dateModified":"2020-11-17","author":{"@type":"Person","@id":"https:\/\/www.adulka.cz\/author\/#Person","name":"","url":"https:\/\/www.adulka.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"adulka.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.adulka.cz\/wp-content\/uploads\/d%C3%ADvka%20v%20beranici.PNG","url":"https:\/\/www.adulka.cz\/wp-content\/uploads\/d%C3%ADvka%20v%20beranici.PNG","height":0,"width":0},"url":"https:\/\/www.adulka.cz\/reklamni-cepice-nejsou-jen-ksiltovky\/","about":["Politika"],"wordCount":444,"articleBody":"       Ve filmu \u201eRoztr\u017eit\u00fd\u201c, re\u017e\u00edrovan\u00e9m a obsazen\u00e9m v tituln\u00ed roli Pierre Richardem, se objev\u00ed slogan, cituji: \u201eReklamn\u00ed agentura je jako arm\u00e1da  na a pochodu\u201c. Film je poj\u00edm\u00e1n jako humorn\u00e1 satira, ov\u0161em do zna\u010dn\u00e9 m\u00edry je pravdiv\u00fd i pro sou\u010dasn\u00e9 zp\u016fsoby a triky, jak zaujmout pozornost ve\u0159ejnosti a informovat ji o sv\u00fdch v\u00fdrobc\u00edch. Jedn\u00edm z efektivn\u00edch zp\u016fsob\u016f, jak to prov\u00e9st, je reklamn\u00ed \u010depice Promotextilie. V\u011bt\u0161inu z v\u00e1s v t\u00e9to souvislosti napadnou klasick\u00e9 k\u0161iltovky, mnohdy obr\u00e1cen\u00e9 u \u201en\u00e1ctilet\u00fdch\u201c k\u0161iltem dozadu, ale to jsme zdaleka nevy\u010derpali v\u0161echny mo\u017enosti:  D\u00e1msk\u00e9 k\u0161iltovky \u2013 klasick\u00e1 \u010depice s k\u0161iltem je nepochybn\u011b nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed typ pokr\u00fdvky hlavy, i kdy\u017e je\u0161t\u011b p\u0159ed \u0161edes\u00e1ti lety to byly klobouky. Neznamen\u00e1 to ale v\u00fdhradn\u011b mu\u017eskou dominanci, \u017eensk\u00e9 \u010depice s kr\u00e1tk\u00fdm k\u0161iltem, v \u0161irok\u00e9m outfitu, mohou b\u00fdt vyzdoben\u00e9 reklamn\u00edm n\u00e1pisem rovn\u011b\u017e.  Bekovky \u2013 n\u011bco mezi r\u00e1diovkou a k\u0161iltovkou, s kr\u00e1tk\u00fdm n\u00e1znakem k\u0161iltu, obl\u00edben\u00e1 zvl\u00e1\u0161t\u011b mezi mlad\u0161\u00edmi mu\u017ei. M\u016f\u017eete ji opat\u0159it mal\u00fdm logem a n\u00e1pisem, nejl\u00e9pe v jedn\u00e9 nep\u0159\u00edli\u0161 kontrastuj\u00edc\u00ed barv\u011b, ve form\u011b potisku \u010di v\u00fd\u0161ivky. V\u00fd\u0161ivka se hod\u00ed na p\u0159edn\u00ed stranu, ale i dozadu nebo z boku, m\u00edrn\u011b posunut\u00e1 sm\u011brem vp\u0159ed.  Roll caps \u2013 dotv\u00e1\u0159\u00ed sv\u00e9r\u00e1zn\u00fd styl, vhodn\u00fd hlavn\u011b do m\u011bsta na n\u00e1kupy a proch\u00e1zky na podzim \u010di v p\u0159edja\u0159\u00ed. Tam se dob\u0159e vyj\u00edm\u00e1 n\u00e1pis vp\u0159edu, kter\u00fd m\u016f\u017ee b\u00fdt i v\u00fdrazn\u011bj\u0161\u00ed. Na rozd\u00edl od k\u0161iltovek toti\u017e bezpe\u010dn\u011b zaujme (k\u0161iltovk\u00e1m dominuje hlavn\u011b k\u0161ilt). \u010celenky \u2013 nem\u011bli bychom zapom\u00ednat na reklamn\u00ed \u010delenky, r\u00e1di je nos\u00ed mu\u017ei i \u017eeny r\u016fzn\u00e9ho v\u011bku, kdy chr\u00e1n\u00ed p\u0159edev\u0161\u00edm u\u0161i a \u010delo p\u0159ed chladem. Ide\u00e1ln\u00ed d\u00e1rek pro sportovce \u2013 b\u011b\u017ece, cyklisty, b\u011b\u017eka\u0159e, brusla\u0159e. Zimn\u00ed \u00faplety \u2013 zimn\u00ed \u010depice s v\u00fd\u0161ivkou, to je skv\u011bl\u00fd d\u00e1rek pod v\u00e1no\u010dn\u00ed stromek a nem\u011bla by chyb\u011bt v sortimentu reklamn\u00edch p\u0159edm\u011bt\u016f pro mu\u017ee i pro \u017eeny. A\u010dkoli jde o ryze sezonn\u00ed z\u00e1le\u017eitost, ud\u011bl\u00e1 radost ka\u017ed\u00e9mu. Vhodn\u011b navr\u017een\u00e1 barva a st\u0159ih \u00fapletu je m\u00f3dn\u00edm dopl\u0148kem pro ka\u017edou p\u0159\u00edle\u017eitost \u2013 do pr\u00e1ce, ke sportu, na cest\u00e1ch i na proch\u00e1zk\u00e1ch v parku.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklamn\u00ed \u010depice nejsou jen k\u0161iltovky","item":"https:\/\/www.adulka.cz\/reklamni-cepice-nejsou-jen-ksiltovky\/#breadcrumbitem"}]}]